The requirement for balanced global diets that connect 9 billion consumers

The requirement for balanced global diets that connect 9 billion consumers


Wayne Martindale, Associate Professor of Food Insights and Sustainability at the University of Lincoln, provides a perspective on sustainable diets and how we should think about them.

The food and beverage system functions globally; we all source our meals from a global marketplace. The responsibility for a nutritious and balanced diet begins with producers and manufacturers before it is presented to consumers. The flow of foods and ingredients in the global food system provides many surprises.  

This article is a viewpoint from Europe and the United Kingdom, where our nation is soon to realise the impact of globally sourcing our food. Sustainability and security are inseparable attributes here and we believe a sustainable diet must provide balanced nutrition and security. This article will develop this relationship using existing evidence and demonstrate that limiting the discussion to a single attribute of sustainability such as greenhouse gas emissions, biodiversity or land use change will only result in polarised debates that will never get us to where we need to be. 

Best practice in the food and beverage industry has been transformed by sustainability. It resonates across industry and consumers as an ideal we should rightly strive to achieve. Much of what we have been aiming for is to reduce the greenhouse gas emissions associated with the production and consumption of foods. Manufacturers are now reporting carbon zero product categories including whole milk and beef, which was unthinkable ten years ago. Our improved understanding of how resources flow through food systems has made carbon zero a reality. Programmes that sought to reduce greenhouse gas emissions ten years ago exposed many gaps in our understanding of food systems.  

The initial debates tended to demonise food and beverage products with higher carbon footprints – namely livestock products and beef (Cederberg et al., 2011). What these studies did not consider was nutritional delivery and consumer experience, both of which are important because without them sustainability will never be delivered (Haddad, 2018). This is because every meal must deliver balanced nutrition and a favourable experience. If it does these two things, it is more likely it will result in optimal health and not be wasted. I was working with CSIRO in Melbourne as a McMaster Fellow when I realised that these relationships were critical. This was in part due to the publication of the Total Well Being Diet (TWD) book by CSIRO (Noakes and Clifton, 2005). What influenced me here was the fact that a formalised and scientifically formulated diet for health – the TWD – could resonate so strongly with consumers that a Government Science Agency publication on dietary change became a best seller! In the UK, this was only achieved by our best celebrity chefs, with the science part often in second place for editorial decision making. The TWD demonstrated the requirement for a healthy diet is clearly resonant with consumers. The notion of what is a sustainable one was less so, but it raised the issue of whether the two are related in any way? 

The issue of sustainability in food has often been associated with carbon footprint. The first studies of crop and livestock production that calculated what we now recognise as a carbon footprint were reported over 20 years ago (Brentrup et al., 2000). These were transformative in that they identified production processes that could reduce greenhouse gas emissions. In the case of agricultural products, their application resulted in reductions in diesel and fertiliser nitrogen used in sustainable farming.  

However, in terms of guiding responsible consumption, carbon footprints can be cumbersome. Such direct measures of carbon footprints for food lead to comparing livestock and plant proteins without considering any dietary requirements. Consumers are often told to not eat specific products, with beef being the main target for such attacks. This leads to a ‘stand-off’ in the sustainability arena, stifling innovation in manufacturing. Nutrition, consumer experience and taste all play an important role in quantifying what is sustainable, and they need to be accounted for when we place carbon footprinting into diets, meals and lifestyles. 

Carbon zero thinking has been transformative in breaking this deadlock and the launch of branded zero carbon livestock products such as whole milk, beef and lamb have shown that food producers and manufacturers are confident in claiming it (read more here). The subsequent re-thinking of carbon footprinting is enlightening because it can be related to achievable and nutritious diets and lifestyles so that responsible consumption is possible.  

Plant products typically have a lower carbon footprint than livestock products. Converting plant protein into livestock protein as efficiently as possible often means an increased carbon footprint. But even here there are exceptions. For example, rice has a greater footprint than whole milk (Clune et al., 2017). This is because of the requirement to flood and drain the soils used to grow rice, resulting in methane emissions (Burney et al., 2010). 

Consideration of production volume can provide a transformative view of the global food system carbon footprint. Production of the ‘big four global commodity crops’: rice (0.7 billion tonnes per year), wheat (0.7 Bn t/yr), maize (1.0 Bn t/yr) and soy bean (0.3 Bn t/yr) account for around 2.8 billion tonnes of production each year (Clune et al., 2017). Three of these crops have a carbon footprint of 0.5 tonnes CO2-equivalent per tonne production, and rice has 2.6 tCO2-e/t, summing to 2.8 Billion tCO2-e associated with the big four each year. The mean or average carbon footprint for beef globally is around 25 tCO2-e/t, some 50 times that of wheat, maize and soybean crops, used for both feed and food. However, only 64 million tonnes of beef are produced globally each year, which accounts for some 1.5 Bn tCO2-e. The GHG ratio of the ‘big three’ (‘big four’ excluding rice) to beef is therefore not 50 but 1.5! If we include rice, beef has half the global carbon footprint of the big four crops. This means we are being mis-led by slavishly following carbon footprint data alone. 

There is also much more here, in that a number of studies on beef for the reported average carbon footprint include the prime production of Wagyu beef under extremely intensive conditions (beer and massages) that holds no resemblance to grass fed and finished beef systems including typical Wagyu systems. The issue of production volume together with variation in carbon footprint data is overlooked in simplistic carbon footprint assessments. If we include variation in livestock production systems, the idea of a typical carbon footprint becomes unrealistic at best! Moreover, the spotlighting effect of carbon footprint will often leave the issue of nutrition aside and this is another reason there is a requirement to look at how carbon footprints of food are measured.

If we were to eat the lowest carbon footprint food group per calorie it would be cake and confectionery alone, because these foods have a carbon footprint of around 80 gCO2-e/100 kcal, whereas fruit and vegetables produce over 400 gCO2-e/100 kcal (Drewnowski et al., 2014). This is surely the opposite to what we are told as consumers. Milk and dairy products are in the middle of this range, lower than meat. And this is only considering calories; considering other essential nutrients such as protein would likely paint a different picture again. The dietary context for carbon footprint clearly needs to be clarified and that is why the Sustainable Nutrition Initiative seeks to find methods of providing robust evidence that will guide realistic, sustainable consumption that provides good health. 

An improved ability to access data has brought energy balance and carbon footprinting into the consumer goods arena and the drive for carbon zero is creating much innovation in food and beverage. It has brought sustainability closer to the consumer in that the consumption of a nutritionally balanced diet can be delivered sustainably even if we do not choose or eat food based on carbon footprints.  

It is important that improvements do not get lost in purely carbon footprinting diets. We are developing models for the UK that identify where critical points and connectivity in the food system control resource flows (Martindale, Duong, et al., 2020). These can be integrated with the nutritional insights of the DELTA Model® developed by the Sustainable Nutrition Initiative and build on established indices of food sustainability. New Product Development (NPD) is the operational activity we are focusing on because, if product developers and technologists build in sustainability at the concept stages, there is an increased possibility that the final product will deliver it (Jagtap and Duong, 2019). One of our models – Centreplate – is currently being tested with respect to NPD strategies, improving protein supply and reducing waste (Martindale, Swainson, et al., 2020).  

We are currently at a point where food system insights have the potential to bring sustainability and nutritional datasets together because of two technological advances we would consider most notable. The first is the ability to embed digital technologies into resource packaging so that traceability and analysis of supply chain data can be enabled securely for most food companies (Martindale et al., 2018). The other is the projection of dietary impact of nutrition on populations. This changed forever a generation ago in response to the newly sequenced human genome. What followed was a scramble for therapeutics but the interaction of health and nutrition through our diet was largely overlooked (King et al., 2017). We now have a greater understanding of how genes and metabolism interact with what we choose to eat. It is essential to keep the food system lens, and this is what the Sustainable Nutrition Initiative’s DELTA Model® does. Connecting datasets and making sure we speak to each other is becoming increasingly important. This is otherwise known as interoperability in the digital arenas. We have the capability to deliver a net zero sustainable food system, but without interoperability it will not happen. 

Our food future depends on all partners in the global system connecting methods and data that will guide sustainable dietary choices. At present the sustainable diet arena is noisy and confusing for many consumers because polarised views can dominate. This is why actions such as the Sustainable Nutrition Initiative are so important; they lay bare facts and guide routes to sustainable and secure global consumption that still provide the choice and experience that consumers require.

Wayne Martindale directs the Food Insights and Sustainability Service at the National Centre for Food Manufacturing at the University of Lincoln. Wayne has been working in sustainability since 1998, after eight years of doctoral research in biochemistry in the UK, Japan and USA. He started his sustainability practice with the BASIS/FACTS leadership team delivering certification programmes for UK agriculture and has held visiting scientist roles at CSIRO Australia and the OECD in Paris.


Glossary

Photo courtesy of Wayne Martindale.



Professor Warren McNabb
Warren McNabb is a Professor of Nutritional Science at the Riddet Institute; one of New Zealand’s Centres of Research Excellence (CoRE), hosted by Massey University. He leads SNi® and his research interests include digestive physiology and metabolism, nutrition for health, and sustainable nutrition.
Project Leader | W.McNabb@massey.ac.nz
Professor Warren McNabb
Warren McNabb is a Professor of Nutritional Science at the Riddet Institute; one of New Zealand’s Centres of Research Excellence (CoRE), hosted by Massey University. He leads SNi® and his research interests include digestive physiology and metabolism, nutrition for health, and sustainable nutrition.
Project Leader | W.McNabb@massey.ac.nz
Dr Nick Smith
Nick works as a mathematical modeller on the Riddet Institute SNi®. He is responsible for a wide range of SNi's work and the continued development of the SNi models like the DELTA Model®. This is a tool for investigating how global food production meets global nutritional requirements as part of a sustainable food system.
Research Officer
Dr Nick Smith
Nick works as a mathematical modeller on the Riddet Institute SNi®. He is responsible for a wide range of SNi's work and the continued development of the SNi models like the DELTA Model®. This is a tool for investigating how global food production meets global nutritional requirements as part of a sustainable food system.
Research Officer
Dr Andrew Fletcher
Andrew is a Chemical Engineer with a PhD in process control and modelling. Andrew is a Honorary Fellow at the Riddet Institute and has been involved with SNi® since the outset. He is based at the Fonterra Research and Development Centre in Palmerston North and is involved in a range of research, management and strategy roles.
Honorary Fellow
Dr Andrew Fletcher
Andrew is a Chemical Engineer with a PhD in process control and modelling. Andrew is a Honorary Fellow at the Riddet Institute and has been involved with SNi® since the outset. He is based at the Fonterra Research and Development Centre in Palmerston North and is involved in a range of research, management and strategy roles.
Honorary Fellow
Professor Jeremy Hill
Professor Jeremy Hill has played a major role in developing SNi®. He has also been involved in developing strategic partnerships between Fonterra and the Riddet Institute. For example, the establishment of three Professorial Chairs in Food Material Science, Nutrition, and Consumer and Sensory Science. Jeremy is the Chief Science and Technology Officer at Fonterra.
Adjunct Professor
Professor Jeremy Hill
Professor Jeremy Hill has played a major role in developing SNi®. He has also been involved in developing strategic partnerships between Fonterra and the Riddet Institute. For example, the establishment of three Professorial Chairs in Food Material Science, Nutrition, and Consumer and Sensory Science. Jeremy is the Chief Science and Technology Officer at Fonterra.
Adjunct Professor
Dr Mahya Tavan
Mahya is a postdoctoral research fellow working on the development of the iOTA model. iOTA is a dietary optimisation tool for designing sustainable diets that are nutritious, acceptable and affordable. Prior to joining SNi®, Mahya held a research role at the University of Melbourne, Australia where she carried out various research projects on sustainable food production, resource use efficiency and biofortification of fresh food.
Postdoctoral Research Fellow
Dr Mahya Tavan
Mahya is a postdoctoral research fellow working on the development of the iOTA model. iOTA is a dietary optimisation tool for designing sustainable diets that are nutritious, acceptable and affordable. Prior to joining SNi®, Mahya held a research role at the University of Melbourne, Australia where she carried out various research projects on sustainable food production, resource use efficiency and biofortification of fresh food.
Postdoctoral Research Fellow
Raquel Lozano
Raquel is a postdoctoral research fellow creating models for national food systems. Her PhD research focused on helping design horticultural packaging systems to minimise the environmental impact. Raquel was awarded the International Society of Horticultural Sciences Young Minds Award in 2023, and is keen to use mathematical modelling to provide holistic information to decision-makers in the area of sustainable nutrition.
Postdoctoral Research Fellow
Raquel Lozano
Raquel is a Postdoctoral Research Fellow creating models for national food systems. Her PhD research focused on helping design horticultural packaging systems to minimise the environmental impact. Raquel was awarded the International Society of Horticultural Sciences Young Minds Award in 2023, and is keen to use mathematical modelling to provide holistic information to decision-makers in the area of sustainable nutrition.
Postdoctoral Research Fellow
Patricia Soh
Prior to her current PhD, Patricia attained a Master of Science in Human Nutrition at Massey University, Albany. The current focus of her PhD is investigating nutritional concerns within vegan diets.
PhD Student
Patricia Soh
Prior to her current PhD, Patricia attained a Master of Science in Human Nutrition at Massey University, Albany. The current focus of her PhD is investigating nutritional concerns within vegan diets.
PhD Student
Ejovi Abafe
Prior to his current PhD, Ejovi obtained a Master’s and a Bachelor’s degree in Agricultural Economics from the University of South Africa (UNISA) and Delta State University, Nigeria. The current focus of his PhD at the Riddet Institute is Global land use for the delivery of nutrition.
PhD Student
Ejovi Abafe
Prior to his current PhD, Ejovi obtained a Master’s and a Bachelor’s degree in Agricultural Economics from the University of South Africa (UNISA) and Delta State University, Nigeria. The current focus of his PhD at the Riddet Institute is Global land use for the delivery of nutrition.
PhD Student
Justine Coomson
Prior to her current PhD, Justine obtained a Masters degree in Population, Family and Reproductive Health and a Bachelor's degree in Dietetics from the University of Ghana. Justine has worked as a research assistant and a clinical dietician in Ghana before coming to New Zealand. The current focus on her PhD is the impact of biofortification and supplementation to diets.
PhD Student
Justine Coomson
Prior to her current PhD, Justine obtained a Masters degree in Population, Family and Reproductive Health and a Bachelor's degree in Dietetics from the University of Ghana. Justine has worked as a research assistant and a clinical dietician in Ghana before coming to New Zealand. The current focus on her PhD is the impact of biofortification and supplementation to diets.
PhD Student
Hannah Ramsay
Hannah is the Project Manager for SNi®. She started her career in the Riddet Institute when she first came to New Zealand and has since done project and event work across various educational institutes. The opportunity to return to Project Management at the Riddet Institute was very welcome, especially given the fascinating research and mahi conducted as part of SNi®.
Project Manager | H.Ramsay@massey.ac.nz
Hannah Ramsay
Hannah is the Project Manager for SNi®. She started her career in the Riddet Institute when she first came to New Zealand and has since done project and event work across various educational institutes. The opportunity to return to Project Management at the Riddet Institute was very welcome, especially given the fascinating research and mahi conducted as part of SNi®.
Project Manager | H.Ramsay@massey.ac.nz
Amelia Barker
Amelia is a Communications Officer at the Riddet Institute. She has many years experience in digital media communications at various organisations. Amelia is passionate about research and enjoys promoting the fantastic mahi (work) that SNi® does.
Communications Officer
Amelia Barker
Amelia is a Communications Officer at the Riddet Institute. She has many years experience in digital media communications at various organisations. Amelia is passionate about research and enjoys promoting the fantastic mahi (work) that SNi® does.
Communications Officer
Rangimarie Hunia
Rangimarie Hunia was appointed an alternate director of Te Ohu Kaimoana at the beginning of 2015 before being appointed a full director in November 2015, and Chair in July 2019. The first wahine (woman) Chair in the history of Te Ohu Kaimoana. In 2017, she was appointed a Chair of Te Pūtea Whakatupu Trust. In 2016, she was appointed Chief Executive of Ngāti Whātua Ōrakei Whai Maia. Whai Maia is responsible for the well-being of its 5,000 tribal members and focuses on education, health, employment and environmental areas. She played an active role as a member of the Iwi Working Group that was established to facilitate understanding and iwi decision making in response to the 11-year Review of Māori Fisheries Settlement entities. Rangimarie is also a member of Global Women and was a finalist in the Westpac Women of Influence Awards 2014.
Ngāti Whātua Chair of the SNi® International Advisory Group Chief Executive of Ngāti Whātua Ōrakei Whai Maia
Rangimarie Hunia
Rangimarie Hunia was appointed an alternate director of Te Ohu Kaimoana at the beginning of 2015 before being appointed a full director in November 2015, and Chair in July 2019. The first wahine (woman) Chair in the history of Te Ohu Kaimoana. In 2017, she was appointed a Chair of Te Pūtea Whakatupu Trust. In 2016, she was appointed Chief Executive of Ngāti Whātua Ōrakei Whai Maia. Whai Maia is responsible for the well-being of its 5,000 tribal members and focuses on education, health, employment and environmental areas. She played an active role as a member of the Iwi Working Group that was established to facilitate understanding and iwi decision making in response to the 11-year Review of Māori Fisheries Settlement entities. Rangimarie is also a member of Global Women and was a finalist in the Westpac Women of Influence Awards 2014.
Ngāti Whātua Chair of SNi® International Advisory Group Chief Executive of Ngāti Whātua Ōrakei Whai Maia
Jeroen Dijkman
Dr. Jeroen Dijkman is the founding head of the Nestlé Institute of Agricultural Sciences at Nestlé Research. The Institute aims to translate novel agricultural science into concrete applications and to identify and develop the most promising regenerative agriculture technologies. Headquartered in Lausanne, Switzerland, the organization has a decentralized structure and incorporates Nestlé’s existing plant sciences research facilities in France, as well as numerous research and reference farms around the world. The Institute has three focus areas: plant sciences, dairy-livestock sciences and agricultural system sciences. Jeroen has worked for over 30 years, in all major regions of the world, with bi- and multi-lateral donors, i-NGOs, international and national research centres, the World Bank, UN agencies and the private sector on finding ways to use research and innovation to transition agri-food systems towards more productive but also more sustainable and socially inclusive pathways. In his last two assignments prior to taking up his current position, Jeroen combined the roles of Director (International) of the New Zealand Agricultural Greenhouse Gas Research Centre and the Senior Technical Adviser of the UN Environment, Climate and Clean Air Coalition agriculture initiative. Subsequently, he was the Managing Director of the Animal Sciences Group, Wageningen University and Research. The Animal Sciences Group consists of the Department of Animal Sciences of Wageningen University and three Wageningen Research institutes: Wageningen Bio-veterinary Research, Wageningen Livestock Research and Wageningen Marine Research.
Head of Nestlé Institute of Agricultural Sciences
Jeroen Dijkman
Dr. Jeroen Dijkman is the founding head of the Nestlé Institute of Agricultural Sciences at Nestlé Research. The Institute aims to translate novel agricultural science into concrete applications and to identify and develop the most promising regenerative agriculture technologies. Headquartered in Lausanne, Switzerland, the organization has a decentralized structure and incorporates Nestlé’s existing plant sciences research facilities in France, as well as numerous research and reference farms around the world. The Institute has three focus areas: plant sciences, dairy-livestock sciences and agricultural system sciences. Jeroen has worked for over 30 years, in all major regions of the world, with bi- and multi-lateral donors, i-NGOs, international and national research centres, the World Bank, UN agencies and the private sector on finding ways to use research and innovation to transition agri-food systems towards more productive but also more sustainable and socially inclusive pathways. In his last two assignments prior to taking up his current position, Jeroen combined the roles of Director (International) of the New Zealand Agricultural Greenhouse Gas Research Centre and the Senior Technical Adviser of the UN Environment, Climate and Clean Air Coalition agriculture initiative. Subsequently, he was the Managing Director of the Animal Sciences Group, Wageningen University and Research. The Animal Sciences Group consists of the Department of Animal Sciences of Wageningen University and three Wageningen Research institutes: Wageningen Bio-veterinary Research, Wageningen Livestock Research and Wageningen Marine Research.
Head of Nestlé Institute of Agricultural Sciences
Berry Marttin
Berry Marttin was born and raised in Brazil. Over the course of his career at Rabobank, he gained extensive experience as an international banker in both wholesale and retail banking, working in various senior executive positions in Australia, Indonesia, Hong Kong, Curacao and Brazil. Mr Marttin moved to the Netherlands in 2004 to become Chairman of the Board of Directors of Rabobank Amsterdam. In 2009, he joined the Managing Board with special focus on Rabobank’s international Wholesale and Rural banking activities and further responsibilities including Leasing (DLL), Rabo Carbon Bank and RaboResearch. His principal other activities outside Rabobank include serving as President of the EACB (European Association of Co-operative Banks) and Member of the Board of Neumann Foundation. Moreover, Mr Marttin serves as the first Chairman of the Global Steering Committee of the Food Action Alliance, where World Economic Forum together with IFAD, WBCSD, CIAT, AfDB and Rabobank and over 20 global leaders unite to deploy large scale action through game changing initiatives for food systems transformation. In 2021, he was invited to join the UN Food Systems Summit Champions network, a network encompassing leadership from a broad range of constituencies, in all parts of the world, who are championing food systems and food systems transformation.
Former Member of the Managing Board Rabobank Group
Berry Marttin
Berry Marttin was born and raised in Brazil. Over the course of his career at Rabobank, he has gained extensive experience as an international banker in both wholesale and retail banking, working in various senior executive positions in Australia, Indonesia, Hong Kong, Curacao and Brazil. Mr Marttin moved to the Netherlands in 2004 to become Chairman of the Board of Directors of Rabobank Amsterdam. In 2009, he joined the Managing Board with special focus on Rabobank’s international Wholesale and Rural banking activities and further responsibilities including Leasing (DLL), Rabo Carbon Bank and RaboResearch. His principal other activities outside Rabobank include serving as President of the EACB (European Association of Co-operative Banks) and Member of the Board of Neumann Foundation. Moreover, Mr Marttin serves as the first Chairman of the Global Steering Committee of the Food Action Alliance, where World Economic Forum together with IFAD, WBCSD, CIAT, AfDB and Rabobank and over 20 global leaders unite to deploy large scale action through game changing initiatives for food systems transformation. In 2021, he was invited to join the UN Food Systems Summit Champions network, a network encompassing leadership from a broad range of constituencies, in all parts of the world, who are championing food systems and food systems transformation.
Member of the Managing Board Rabobank Group
Dr Jason Clay
Jason Clay is the Senior Vice President for Markets and Executive Director of the Markets Institute at WWF, which was created to identify and address emerging global issues, trends, and tools impacting conservation in more timely, cost-effective, and scalable ways. His career has ranged from working on a family farm and for the US Department of Agriculture. He taught at Harvard and Yale and spent more than 35 years with human rights and environmental NGOs. In 1988, Clay founded Rainforest Marketing, set up a trading company within an NGO, helped Indigenous people and local communities access global markets, and launched Ben & Jerry’s Rainforest Crunch, plus more than 200 other products with sales of $100 million. From 1999 to 2003, he co-directed a WWF, the World Bank, UN FAO, and NACA consortium to identify the most significant environmental and social impacts of shrimp aquaculture, as well as practices to reduce them. From 2004 to 2012, he convened multistakeholder roundtables to create performance-based standards for commodities including salmon, soy, sugarcane, cotton, and beef. He developed WWF’s Market Transformation program in 2006 to work on agriculture, aquaculture, livestock, and corporate engagement. Clay continues to lead WWF-US efforts to improve private sector supply chain management and help their producers address the most significant impacts. In 2008, he created the Carbon and Commodities program to address supply chain GHG emissions. He has helped whole sectors improve their sustainability performance (e.g., the Global Salmon Initiative). He is now working with the global leather industry to support a DCF leather fund and is testing support for a 1% environmental performance payments to support the transition costs and incentives to finance what producers need to do to become legal and deforestation and conversion free. He is launching a two-year proof of concept for Codex Planetarius, a set of minimum global standards to reduce the key impacts of food and commodities traded internationally. Clay has authored 18 books and 500 articles, and has given more than 1,500 invited presentations. He studied anthropology and agriculture at Harvard, the London School of Economics, and Cornell (PhD).
Senior Vice President, Markets at World Wildlife Fund (WWF)
Dr Jason Clay
Jason Clay is the Senior Vice President for Markets and Executive Director of the Markets Institute at WWF, which was created to identify and address emerging global issues, trends, and tools impacting conservation in more timely, cost-effective, and scalable ways. His career has ranged from working on a family farm and for the US Department of Agriculture. He taught at Harvard and Yale and spent more than 35 years with human rights and environmental NGOs. In 1988, Clay founded Rainforest Marketing, set up a trading company within an NGO, helped Indigenous people and local communities access global markets, and launched Ben & Jerry’s Rainforest Crunch, plus more than 200 other products with sales of $100 million. From 1999 to 2003, he co-directed a WWF, the World Bank, UN FAO, and NACA consortium to identify the most significant environmental and social impacts of shrimp aquaculture, as well as practices to reduce them. From 2004 to 2012, he convened multistakeholder roundtables to create performance-based standards for commodities including salmon, soy, sugarcane, cotton, and beef. He developed WWF’s Market Transformation program in 2006 to work on agriculture, aquaculture, livestock, and corporate engagement. Clay continues to lead WWF-US efforts to improve private sector supply chain management and help their producers address the most significant impacts. In 2008, he created the Carbon and Commodities program to address supply chain GHG emissions. He has helped whole sectors improve their sustainability performance (e.g., the Global Salmon Initiative). He is now working with the global leather industry to support a DCF leather fund and is testing support for a 1% environmental performance payments to support the transition costs and incentives to finance what producers need to do to become legal and deforestation and conversion free. He is launching a two-year proof of concept for Codex Planetarius, a set of minimum global standards to reduce the key impacts of food and commodities traded internationally. Clay has authored 18 books and 500 articles, and has given more than 1,500 invited presentations. He studied anthropology and agriculture at Harvard, the London School of Economics, and Cornell (PhD).
Senior Vice President, Markets at World Wildlife Fund (WWF)
Professor Manny Noakes
Professor Manny Noakes has a PhD in nutrition as well as having trained as a dietitian in her earlier years. She is more recently a graduate of the Australian Institute of Company Directors. Prof Noakes is a former Director and Senior Principal Research Scientist, Nutrition and Health at CSIRO, Australia. She currently runs her own nutrition consultancy and is also a non-executive Director for Meat and Livestock Australia. She is considered a key opinion leader and advisor in nutrition and health, has extensive media and public speaking experience. She has over 25 years’ experience in many fields of nutrition and health, and has undertaken numerous clinical dietary intervention trials in weight management, functional foods and cardiovascular health. She has also undertaken research on diet and sustainability and redefined the environmental agenda from a food and health perspective. Prof Noakes has authored more than 200 peer-reviewed publications which have been cited more than 9000 times and has an H index of 52. She was instrumental in the development and release of five editions of the CSIRO Total Wellbeing Diet, which was launched in 2004 and has been translated into 17 languages and sold over one million copies in Australia. The Total Wellbeing Diet has been further commercialised to a successful online programme. Prof Noakes is the recipient of three CSIRO Medals, is a Distinguished Alumni of Flinders University, holds a research excellence award from the University of Adelaide and is a recipient of the Zonta Club Woman of International Achievement award.
Nutrition Consultant
Professor Manny Noakes
Professor Manny Noakes has a PhD in nutrition as well as having trained as a dietitian in her earlier years. She is more recently a graduate of the Australian Institute of Company Directors. Prof Noakes is a former Director and Senior Principal Research Scientist, Nutrition and Health at CSIRO, Australia. She currently runs her own nutrition consultancy and is also a non-executive Director for Meat and Livestock Australia. She is considered a key opinion leader and advisor in nutrition and health, has extensive media and public speaking experience. She has over 25 years’ experience in many fields of nutrition and health, and has undertaken numerous clinical dietary intervention trials in weight management, functional foods and cardiovascular health. She has also undertaken research on diet and sustainability and redefined the environmental agenda from a food and health perspective. Prof Noakes has authored more than 200 peer-reviewed publications which have been cited more than 9000 times and has an H index of 52. She was instrumental in the development and release of five editions of the CSIRO Total Wellbeing Diet, which was launched in 2004 and has been translated into 17 languages and sold over one million copies in Australia. The Total Wellbeing Diet has been further commercialised to a successful online programme. Prof Noakes is the recipient of three CSIRO Medals, is a Distinguished Alumni of Flinders University, holds a research excellence award from the University of Adelaide and is a recipient of the Zonta Club Woman of International Achievement award.
Nutrition Consultant
Lain Jager
Lain Jager is best known for his time with the hugely successful kiwifruit marketer Zespri where he was CEO from 2008 to 2017. During his tenure as CEO, Zespri grew strongly through the impact and recovery from the bacterial vine disease Psa, grower returns doubled, and the share price grew from $1.00 to $8.00. Today, Lain is involved in a range of investment projects in Tourism and Agribusiness, serves as a Director on several Boards, was the Chairman of the Primary Sector Council that produced the Fit for a Better World Report focused on the New Zealand Food and Fibre Sector, and is the Co-Chair of Te Puna Whakaaronui – a Food and Fibre think tank. Lain and his wife Debra live on a lifestyle block in Tauranga, New Zealand.
Chair of the Thought Leaders Group for Te Puna Whakaaronui Food and Fibre Think Tank
Lain Jager
Lain Jager is best known for his time with the hugely successful kiwifruit marketer Zespri where he was CEO from 2008 to 2017. During his tenure as CEO, Zespri grew strongly through the impact and recovery from the bacterial vine disease Psa, grower returns doubled, and the share price grew from $1.00 to $8.00. Today, Lain is involved in a range of investment projects in Tourism and Agribusiness, serves as a Director on several Boards, was the Chairman of the Primary Sector Council that produced the Fit for a Better World Report focused on the New Zealand Food and Fibre Sector, and is the Co-Chair of Te Puna Whakaaronui – a Food and Fibre think tank. Lain and his wife Debra live on a lifestyle block in Tauranga, New Zealand.
Chair of the Thought Leaders Group for Te Puna Whakaaronui Food and Fibre Think Tank
Samuel Thevasagayam
Samuel Thevasagayam is the Director of Livestock and Aquaculture within the Agriculture Development Program at the Bill & Melinda Gates Foundation, where he oversees the implementation of foundation’s strategy in animal health, animal production, animal nutrition, animal systems and livestock off-take markets in sub-Saharan Africa and South Asia. Samuel started his career as a small animal clinician and lecturer at the University of Peradeniya, Sri Lanka. He then moved to work in academic research, Pharmaceutical R&D (veterinary and human), Business Development and the not-for profit sector, living/working in four continents before joining the Gates Foundation in 2012. Samuel graduated from the faculty of Veterinary Medicine and Animal Sciences of the University of Peradeniya, Sri Lanka. Gained his PhD in veterinary virology from the University of Hertfordshire for his research on foot-and-mouth disease virus at the Pirbright Institute and holds an MBA from the University of Oxford. He is a Fellow of the Royal Society of Biology.
Director of Livestock and Aquaculture within the Agriculture Development Program, Bill & Melinda Gates Foundation
Samuel Thevasagayam
Samuel Thevasagayam is the Director of Livestock and Aquaculture within the Agriculture Development Program at the Bill & Melinda Gates Foundation, where he oversees the implementation of foundation’s strategy in animal health, animal production, animal nutrition, animal systems and livestock off-take markets in sub-Saharan Africa and South Asia. Samuel started his career as a small animal clinician and lecturer at the University of Peradeniya, Sri Lanka. He then moved to work in academic research, Pharmaceutical R&D (veterinary and human), Business Development and the not-for profit sector, living/working in four continents before joining the Gates Foundation in 2012. Samuel graduated from the faculty of Veterinary Medicine and Animal Sciences of the University of Peradeniya, Sri Lanka. Gained his PhD in veterinary virology from the University of Hertfordshire for his research on foot-and-mouth disease virus at the Pirbright Institute and holds an MBA from the University of Oxford. He is a Fellow of the Royal Society of Biology.
Director of Livestock and Aquaculture within the Agriculture Development Program, Bill & Melinda Gates Foundation
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